A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
3. Organic Traffic
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Your business will get exposure and promotion which is less costly than advertising on offline options like print media, mass media, etc.
5. Wider Demographic Reach
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
6. Business Credibility
Not having a website makes consumers trust you less. In fact, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
7. Around-The-Clock Availability
Having a Website provides your consumers with around-the-clock availability in terms of access to products, information etc. This type of 24 hours a day, seven days a week service definitely generates more profits than that of a traditional storefront.
8. Consumer Convenience
Your website will make it easier for your customers who will browse through your products and services online than physically visit your store.
9. Increased Sales
When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.
A website has no specific duration like a store, which remains open at fixed timings. People can visit your website at any time of the day and look into your products.
11. Competitive Opportunity
Chances are your competitors have a Website and they’re using it to their fullest advantage. In order to keep up or surpass the competition, having a Website is a must. Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.
If you have a website you can keep track of a number of information like how many people visited your website, their queries sent via emails and messages and also keep a track of your website progress.A strategically planned Website can effectively attract the targeted audience you seek.
13. Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
14. Updates And Announcements
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
15. Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.
How to get a beautiful website designed?
Appstycoon has seen the market change since the 2000s. The websites designed by our web developers are not only beautiful but also improves conversion of your visitors.
We call them “Magic Conversion Websites”!
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